First Year Pathway in Marketing and Advertising
UNIC can also provide you entry to the First Year of your chosen degree so that you complete your degree in three years. You will study your first year at UNIC before completing your second and third years at the University of Northampton.
The UK education system can be very different when you come from an international study background and therefore this option will give you a softer landing to your university studies, helping you to excel when you do progress.
Make sure you take a look at the entry requirements page to see if you are eligible to take advantage of this option.
You will study some modules with us here at the college and some modules at the University. Please contact firstname.lastname@example.org if you would like more information about the modules taught at the University.
|Year||Stage 2: First Year Degree - UNIC||Stage 3: Second Year Degree - Northampton Business School||Stage 4: Third Year Degree - Northampton Business School|
Stage 2: Two semesters
Stage 2: September
Stage 2: First Year of a Degree
Modules - Please click on each module for more information
With more and more graduates going on to set up their own small business or develop a new idea in an existing organisation this module introduces you the basic skills needed. Including practical exercises such as creating a business plan for investors, managing cash flow and developing a marketing plan, you will learn the terminology using in business and put it to use. Assessment is through group presentation, individual and group reports, and examination.
As a potential manager in the future, it is essential that all business students have the knowledge of the key organizational financial objectives and responsibilities and of the financial pressure under which they operate. Therefore, this module provides students in business studies with the knowledge of key concepts in accounting and finance as well as how to communicate organizational financial information with different groups of business stakeholders through the preparation of financial statements for different types of business. The module also includes the basic issues in managing organizational costs and budgets.
How will I be assessed?
(Group work, presentations, exams)
You will be assessed through two course works and a final exam.
Opportunity and Enterprise
The aim of this module is to introduce you to the fundamental aspects of Globalization. Globalization is a societal phenomena wherein social barriers and geographical restrictions no longer exist and the only thing that separates people from each other is time.
For this module, you will have the opportunity to explore: how the concept of Globalisation has evolved; the contexts to which it refers and is used, as well as the economic, political, technological and social driving forces. Students will be opportune to explore the beliefs and historical aspects of local and regional issues that become global in nature, specifically - economic survival, global politics and environmental concerns.
The lessons are filled with interesting quizzes and debates on historical and current international issues. In preparation for this module: I will suggest you start watching documentaries (BBC, CNN and Aljazeera) of how your own economy and different countries are integrating into the international economy through trade, investment, capital flow and migration.
Assessments for this module include 2 individual presentations, In-class tests and end of term exam.
Introduction to Marketing Communications
Building on the topics covered in Business Studies, this module looks at the variety of structures used in international businesses and the different ways that they can be managed. This includes studying management theory, operations management, organisational behaviour and motivation. By completing this module you will have an excellent knowledge of the basic concepts of management and the research skills needed during your first year at university. Assessment is through an essay developed over the first 10 weeks of the module and both open and closed-book examination.
Marketing and Advertising degree pathways
**fees quoted are for current academic year and are subject to increase in subsequent years