First Year Pathway in Marketing and Advertising
Marketing and advertising lies at the heart of any successful business or enterprise and there’s never been a more exciting time to enter the industry than today.
These popular and highly regarded courses at the University of Northampton focus on developing talented marketing and advertising executives for the business challenges of the future. You will graduate with skills that are highly prized by employers and will have gained a full knowledge of the cutting edge techniques, frameworks and insights needed to build a rewarding and successful career.
|Year||Stage 1: University Foundation - UNIC||Stage 2: First Year Degree - Northampton Business School||Stage 3: Second Year Degree - Northampton Business School||Stage 4: Third Year Degree - Northampton Business School|
Stage 1: Two semesters
Stage 1: September
Stage 2: First Year of a Degree
Modules - Please click on each module for more information
With more and more graduates going on to set up their own small business or develop a new idea in an existing organisation this module introduces you the basic skills needed. Including practical exercises such as creating a business plan for investors, managing cash flow and developing a marketing plan, you will learn the terminology using in business and put it to use. Assessment is through group presentation, individual and group reports, and examination.
Accounting and Finance
As a potential manager in the future, it is essential that all business students have the knowledge of the key organizational financial objectives and responsibilities and of the financial pressure under which they operate. Therefore, this module provides students in business studies with the knowledge of key concepts in accounting and finance as well as how to communicate organizational financial information with different groups of business stakeholders through the preparation of financial statements for different types of business. The module also includes the basic issues in managing organizational costs and budgets.
How will I be assessed?
(Group work, presentations, exams)
You will be assessed through two course works and a final exam.
Opportunity and Enterprise
The aim of this module is to introduce you to the fundamental aspects of Globalization. Globalization is a societal phenomena wherein social barriers and geographical restrictions no longer exist and the only thing that separates people from each other is time.
For this module, you will have the opportunity to explore: how the concept of Globalisation has evolved; the contexts to which it refers and is used, as well as the economic, political, technological and social driving forces. Students will be opportune to explore the beliefs and historical aspects of local and regional issues that become global in nature, specifically - economic survival, global politics and environmental concerns.
The lessons are filled with interesting quizzes and debates on historical and current international issues. In preparation for this module: I will suggest you start watching documentaries (BBC, CNN and Aljazeera) of how your own economy and different countries are integrating into the international economy through trade, investment, capital flow and migration.
Assessments for this module include 2 individual presentations, In-class tests and end of term exam.
Introduction to Marketing Communications
Building on the topics covered in Business Studies, this module looks at the variety of structures used in international businesses and the different ways that they can be managed. This includes studying management theory, operations management, organisational behaviour and motivation. By completing this module you will have an excellent knowledge of the basic concepts of management and the research skills needed during your first year at university. Assessment is through an essay developed over the first 10 weeks of the module and both open and closed-book examination.
- Introduction to Marketing Communications
Marketing and Advertising degree pathways
Module details subject to change