First Year Pathway in Marketing and Advertising

Marketing and advertising lies at the heart of any successful business or enterprise and there’s never been a more exciting time to enter the industry than today.
These popular and highly regarded courses at the University of Northampton focus on developing talented marketing and advertising executives for the business challenges of the future. You will graduate with skills that are highly prized by employers and will have gained a full knowledge of the cutting edge techniques, frameworks and insights needed to build a rewarding and successful career.


Year Stage 1: University Foundation - UNIC Stage 2: First Year Degree - Northampton Business School Stage 3: Second Year Degree - Northampton Business School Stage 4: Third Year Degree - Northampton Business School








Stage 1: Two semesters


Stage 1: September

Stage 2: First Year of a Degree

Modules - Please click on each module for more information

  • Marketing Fundamentals

  • Accounting and Finance

  • Opportunity and Enterprise

  • Introduction to Marketing Communications

  • Business Environment/Context

  • Introduction to Marketing Communications

Marketing and Advertising degree pathways

Module details subject to change